Blue Ocean Strategy 2-Day Deep Dive Workshop

Wednesday, Sep 6, 2017 - Thursday, Sep 7, 2017

9:00am - 4:00pm

“You will never again see your competitors in quite the same light”
- Carlos Ghosn- President & CEO, Nissan Motor Company


Blue Ocean Strategy® is the international best practice in innovation strategy. It liberates businesses from the costly battles of head-to-head competition (red oceans) to create untapped demand and profitable growth away from the competition (blue oceans).

We are qualified and accredited consultants in Blue Ocean Strategy. We deliver in-house training workshops, consulting and keynote presentations.

Blue Ocean Strategy Consulting helps leaders create value innovation strategies for greater business growth. We believe that Innovation starts with strategic mind-set geared towards building a scalable foundation based on the principles and theories of Blue Ocean Strategy. You will learn skilful thinking and know how to apply it to create innovation in your business unit or company. You will learn how to create leaps in value for customers and breakthrough growth and profit.

Our Blue Ocean Strategy breakthrough concepts train you to unlock the value in your business, stay relevant to your customers, create uncontested market space and make the competition irrelevant.


WORKSHOP OVERVIEW


This accelerated Blue Ocean Strategy workshop provides you with two solid days of strategic thinking, experiential techniques and knowledge gaining with other business leaders.

You will acquire an in-depth understanding of how to apply the tools and methodologies to break through conventional competitive markets to new horizons of uncharted waters.

This certification prepares business owners and entrepreneurs to become skilled within the Blue Ocean Strategy methodology. This methodology dramatically improves an organisation’s overall efficiency and effectiveness.


OBJECTIVES


You can expect to:

  • Learn how to systematically apply Blue Ocean Strategy principles, frameworks, tools and methodologies using real-world case studies and examples.

  • Immediately apply your learning to your existing business and work on ideas that have direct relevance to your business within the workshop environment.

  • Directly experience the Blue Ocean Strategy formulation process under the guidance of Qualified and Accredited Practitioners.

  • Learn how to create defensible, uncontested market space.

  • Work in a highly interactive, dynamic, small group, team-based environment.

  • Create profitable ideas and expand your business acumen.

  • Leave with a road map to your Blue Ocean Strategy.


Agenda




WHAT WILL I RECEIVE IN THE WORKSHOP?



  • Participants workbook

  • Experiential team work

  • Many cases and examples

  • Blue Ocean Strategy dictionary

  • Detailed case study template

  • Blue Ocean Strategy charts

  • Lunch and refreshments


WHO'S IT FOR?


Business Owners, Entrepreneurs, Senior Managers & MBA Students

The workshop is ideal for business professionals who like to think differently. It will stimulate your creative inspirations to come up with breakthrough strategic moves that can render the competition irrelevant while creating profitable & new uncontested market space.


PREREQUISITES


There are no pre-requisites, so whether you’ve read the Blue Ocean Strategy book several times, or not at all, this workshop focuses on the practical use and application of the intuitive BOS tools for your business. Once you’ve made your registration we will send you some material that you can start pre-reading before attending the workshop.


PRESENTER


Michael Yacoub
Managing Director, Advantex Consulting


With over 25 years’ experience Michael is the trusted advisor and strategist for several leading enterprises and SMEs in various industries…read more about Michael Yacoub



  • Business building and leadership expert

  • Owned and operated several multimillion dollar businesses

  • Author of more than 35 business development books and publications

  • Winner of Telstra Business and ASX Enterprise Awards


Accredited Blue Ocean Strategy Consultant


Event Location

Advantex Consulting
Bundall, QLD, 4217

Event Fees

Members
AUD 1644.50